Retail Sales Training (RST)

Driving sales through service

The customer is always right. And that concept presents a myriad of challenges. We address many of them in a series of sales training modules designed specifically for today’s retail culture. Available for in-store programs, these modules enable entire sales teams to increase productivity and profitability.

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Oftentimes, associates fail to understand what a powerful catalyst service can be in the drive to generate sales. Our practical training modules help both new and experienced sales teams achieve high levels of both. Participants learn how creating a comfortable shopping environment leads to maximal productivity. Our consultants can create critical selling modules to teach associates interpersonal skills to handle various sales and service challenges. Common situations we have addressed with retail establishments include:

Converting the ‘Just-Looking’ Customer
Selling to Multiple Customers
Fitting Room Selling
How to Sell More Full-Price Merchandise
Turning Returns into Exchanges
Selling by Phone
Providing Service During High Traffic Times
Handling Customer Dissatisfaction

Because knowledgeable, sales associates improve customers’ confidence and shopping experiences, we can also use our customizable templates for training on critical product and style information. Associates can learn how to choose the most flattering cuts and styles for various body types, and demonstrating familiarity with product.

Understanding Body Type Fit and Fashion
Leveraging Product Knowledge

All modules can be developed with Meeting Leader guides, associate handouts, and if desired, fully customized video models that capture the uniqueness of your retail sales floor and customers. Typical development time is about 60 to 90 days per module.